I read through the terms of service in an attempt to answer this
question, but I don't know enough about legal jargon/ technical jargon
to ascertain whether putting project wonderful ads on my blog would
violate the terms of service.  The part of the TOS that gave me the
most concern was section seven, regarding the reselling of the
service.  I don't believe that selling ad space on my site would
constitute reselling the service, but since all of the information
about advertising is geared toward adsense, which is also a google-run
service, I need to know whether it's ok to use non-google advertising.

Thanks in advance for any help you can give!