Online Beauty Product Reviews: Have They Changed What You Buy?
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I can't believe I missed this until now, but Sephora's website now
lets users post their own product reviews, a la sites like
drugstore.com and Targe. Such an excellent development, no? I love
reading product reviews, and they actually do affect which beauty
products I purchase.

Recent cases-in-point: I just ordered http://naturalhandcraftedsoap.com
Complete All Day Natural Soap plus I use  Moisture Cream after
obsessively reading online reviews of oil-free moisturizers that also
have antioxidants and sunblock and won't make my sensitive skin burst
into flames and/or flaming-red zits. And I am currently super tempted
to shell out for NARS Makeup Primer after reading the rave reviews on
the Sephora site and drugstore.com--despite the fact that I don't
wear
foundation (meaning there's not so much purpose to me owning this
particular product, other than wanting to personally experience its
buzzed-about awesomeness).

Do you guys read product reviews? Do any of you write them as well?
Have you ever ordered a product just because people were raving about
it online?

why handcrafted soap?
http://naturalhandcraftedsoap.com